Revive. Revolutionise.
Africa's first
action-sports
super-campus.
Six world-class, Olympic-grade venues across a 90,000+ m² site, with a 24,100 m² indoor campus beneath Table Mountain. Built for UCI, WSL, IFSC, World Skate and FIG competition - powered by recycled materials, circular water, and the Cape sun.
Total site area
90,000+
m² master site
Indoor campus
24,100
m² Olympic-grade
Capital programme
R820M - R1.2B
phased (ZAR)
Projected revenue
R363M
by Year 5
The vision
One site. Six world stages.
Project Motion turns an undeveloped parcel beneath Table Mountain into a living campus where Olympic-caliber sport, broadcast media, and youth opportunity share the same floor plan. The site already has the bones - main-road access, electrical supply, a wastewater treatment plant for circular water, and the most photographed backdrop on the continent.
01
Compete
UCI, WSL and IFSC-grade venues capable of hosting World Cups, qualifiers and Olympic-pathway training.
02
Broadcast
Two on-site media studios, drone corridors and live-stream booths embedded in every venue.
03
Uplift
Free youth academies, school partnerships and 20-year community access guaranteed for grant compliance.
The six venues
Six disciplines, one campus.
Stoke Oasis Lagoon
Programmable surf, Cape coastal soul.
- Area
- 51,012 m²
- Capital
- R450-520M
- Standard
- Targeting
Table Flow Arena
UCI racing meets flatland, under one roof.
- Area
- 9,497 m²
- Capital
- R200-250M
- Standard
- UCI
Fynbos Flow Circuit
Africa's first UCI pump track.
- Area
- 23,820 m²
- Capital
- R100-140M
- Standard
- UCI
Coastal Flow Oasis
Olympic-grade skating, fully recycled.
- Area
- 4,426 m²
- Capital
- R45-65M
- Standard
- Olympic
Fynbos Ascent Hub
Africa's first IFSC sustainable climb.
- Area
- 1,436 m²
- Capital
- R25-35M
- Standard
- IFSC
Aerial Motion Park
Africa's first competitive trampoline & aerial arena.
- Area
- 3,200 m²
- Capital
- R55-85M
- Standard
- FIG
The ecosystem
More than a venue. A living powerhouse.
Project Motion is engineered as an interlinked network of nodes - sport, media, education, manufacturing and culture sharing the same floor plan. University partnerships are wired into the build from day one, turning every venue into a live R&D, design and production lab for South Africa's next generation of engineers, designers, broadcasters and athletes.
Mechanical Engineering
Equipment R&D
Boards, bikes, ramps, rigs and safety hardware prototyped, tested and iterated on-site with athletes as live test pilots.
Electrical & Electronic Engineering
Wearable technology
Biometric sensors, impact telemetry, motion capture and on-board cameras developed in partnership with student labs.
Fashion & Textile Studies
Performance apparel
Technical apparel, team kits and sustainable fabric programmes co-designed with fashion schools and local manufacturers.
Architecture & Built Environment
Next-generation venues
Studio briefs to design future venues, modular structures and public spaces - taught on a working, real-world campus.
Media, Film & Broadcast Studies
Live production
Two on-site studios staffed in part by students - editing, directing, live-streaming events and producing the Building Motion docuseries.
Sports Science & Business
Athlete & enterprise pipeline
Performance science, coaching, sports management and entrepreneurship programmes anchored to the campus and its federations.
The media powerhouse
The biggest revenue engine isn't the venues. It's the content they generate.
Two on-site broadcast studios. Live UCI, WSL and IFSC World Cups. A flagship docuseries chronicling the build. 365 days a year of athlete, brand and community storytelling - all originating from the same campus, all owned, all monetisable in perpetuity. Project Motion is engineered as a media-first business with venues as the stage.
01
Live broadcast rights
Global World-Cup distribution, host fees and federation revenue shares.
02
Docuseries & long-form
Building Motion - a streaming-platform-ready chronicle of the campus.
03
Studio & sponsorship inventory
Two production studios for hire plus integrated sponsorship across every channel.
04
Library & licensing
Owned archive of every event, athlete and build - re-licensed for decades.
The long-term revenue engine
Venues depreciate. Content compounds.
The most valuable sports businesses in the world are no longer stadium operators - they are media companies. Netflix proved subscription drama scales globally. ESPN and Fox Sports proved live rights command premium carriage fees for decades. Red Bull Media House proved an owned action-sports library, athlete IP and a flagship docu-engine can build a multi-billion-dollar brand without owning a single ball or league. Project Motion is built on the same playbook - owned venues, owned athletes, owned cameras, owned archive - generating compounding, long-tail revenue that outlives every event cycle.
Sustainability
Recycled by design.
Every venue is engineered to hit 70-90% recycled material content - ocean plastic molded into berms and panels, fly-ash concrete, reclaimed invasive-species timber, tyre-rubber matting. Water loops through the adjacent Melkbosstrand WWTW. Power comes from the Cape sun.
80-90%
Recycled material content across signature builds
100%
Renewable power target via on-site solar arrays
20-30%
Energy savings vs. comparable global venues
∞
Circular water loop with on-site WWTW
The numbers
Built for grants. Run as a business.
A capital programme of R820M - R1.2B across six venues, underwritten by accreditation, tourism appeal and a 20-year community access charter - designed to qualify for IDC, NLC, FIFA Forward, PIC and DBSA funding lines.
R450M
Current raise
R1.8 - 2.0B
Year-5 valuation
R363M
Year-5 revenue
24,100 m²
Indoor campus footprint
| Venue | Area | Standard | Capital (ZAR) |
|---|---|---|---|
Stoke Oasis Lagoon Inland Surf Park | 51,012 m² | Targeting WSL certification | R450-520M |
Table Flow Arena BMX Racing + Flatland | 9,497 m² | UCI / Olympic standard | R200-250M |
Fynbos Flow Circuit Pump Track | 23,820 m² | UCI Pump Track World Championships ready | R100-140M |
Coastal Flow Oasis Skatepark | 4,426 m² | Olympic / World Skate standard | R45-65M |
Fynbos Ascent Hub Competitive Climbing | 1,436 m² | IFSC accreditation target | R25-35M |
Aerial Motion Park Competitive Trampoline & Aerial Sports | 3,200 m² | FIG / Olympic trampoline standard | R55-85M |
| Total programme | ~90,000 m² | UCI · WSL · IFSC · Olympic | R875M - R1095M |
The shop
Wear it. Ride it. Built locally.
Retail is a core revenue line - Project Motion apparel, BMX & MTB rider gear, helmets and protection, plus BMX bikes and skateboards manufactured locally in South Africa. Every sale funds the free youth academies and the circular manufacturing programme at the campus.
Apparel
Caps · Hoodies · Tees · Beanies · Bucket hats
Rider gear
BMX & MTB jerseys and pants
Protection
Helmets · Knee & elbow pads · Gloves
Made in SA
Locally built BMXs & skateboards
Vision & impact
A national legacy. A global stage.
Project Motion is measured in more than square metres. It is an economic engine, a tourism magnet and an Olympic pathway - built on a 20-year community access charter that keeps the campus open to the youth it was designed for.
Economic Engine
R500M projected annual impact through visitor spend, hospitality, retail and event hosting in the Western Cape.
Jobs & Upliftment
500 - 1,500 direct and indirect roles - coaches, event crew, hospitality, retail, media - aimed squarely at youth unemployment.
Tourism Magnet
50,000 international sports tourists annually, plugging Cape Town into the global sports-tourism market.
Olympic Pathway
Permanent, year-round training infrastructure across BMX, surf, skate, climb, pump and competitive trampoline.
Event Calendar
World-tour stops, national championships, expos, concerts and youth festivals - driving 150K+ annual visitors, 12 months a year.
Community Hub
Youth academies, school partnerships, scholarships and free community days reaching 3,000+ young beneficiaries.
Innovation & R&D
Universities. Research. IP.
Project Motion intends to pursue research partnerships with UCT, Stellenbosch and CPUT - plugging the campus into world-class sports science, engineering, architecture and media faculties. These are prospective collaborations; no agreements are in place yet. The intent is low-cost innovation, grant eligibility and exportable South African IP in athlete analytics, wearables and sustainability technology.
Sports Science
Performance labs, biomechanics and recovery research - translating campus science into Olympic-grade outputs.
Wearables & Analytics
Athlete data, biometrics and connected hardware co-developed with engineering faculties.
Talent Pipeline
Internships, bursaries and research placements feeding graduates directly into the ecosystem.
Exportable IP
Sports tech, creator tools and training methodologies - licensable across Africa and globally.
The ecosystem model
Ten interlocking pillars.
Diversified revenue, multiple investor entry points, higher valuation potential and long-term defensibility - the architecture that turns a venue into a platform.
01
Sports Infrastructure
Anchor destination asset spanning surf, BMX, skate, climb, pump and competitive trampoline.
02
Events & Competitions
Audience & tourism magnet.
03
Media & Streaming
Global brand amplification.
04
Retail & F&B
Stable recurring cash flow.
05
Youth Academies
Talent pipeline & ESG across every discipline, including trampoline & aerial sports.
06
Sports Technology
Long-term IP & innovation.
07
Public Programming
Community integration.
08
Hospitality
Tourism monetisation.
09
Sponsorships
High-margin strategic revenue.
10
Franchising
National & continental scale.
High-performance ecosystem
Coach. Train. Broadcast.
More than ramps and walls. A full-service performance campus - pairing local talent with internationally accredited coaches, science-led training facilities and broadcast-grade media suites engineered to put African athletes on the world stage.
Accredited Coaching
Local masters and internationally certified coaches across BMX, skate, climbing and surf - grassroots to Olympic squad.
Athlete Development
Year-round structured programmes, scholarships and talent ID camps for current and future athletes.
Strength & Conditioning
Multiple specialist gyms with sport-specific S&C, recovery suites and prehab/rehab spaces.
Biokinetic Lab
On-site biokineticists deliver rehab, movement screening and performance testing tailored to action sports.
Sports Nutrition
Resident nutrition experts and athlete fuelling station - meal planning, body composition tracking and education.
Full-Spec Media Suites
Broadcast-grade studios, control rooms and live production to capture, stream and distribute every event globally.
Building Motion · Docuseries
A film-backed investment model.
Building Motion is a 5-part documentary series chronicling the rise of Project Motion - vision to opening day. Paired with the venue itself, it unlocks South Africa's 30% film production rebate, SPV financing and institutional co-investment from the IDC, PIC and DBSA. Targeted distribution: Netflix, Red Bull Media House and ESPN Films.
5-Part Docuseries
6-8 months of filming alongside construction - athlete journeys, community transformation, architectural innovation.
30% Film Rebate
~ZAR 54M unlocked via SA's film production rebate on qualifying spend over R1M, reducing investor exposure.
SPV + Institutional Capital
Special Purpose Vehicle structure pulls in IDC, PIC and DBSA co-investment alongside private equity.
Global IP & Distribution
Licensing, streaming and broadcast revenue creates long-tail returns well beyond the venue.
R180M
Film + launch budget
R820M - R1.2B
Full venue capex
R1.8 - 2.0B
Projected valuation
500 - 1,500
Direct & indirect jobs
Phased institutional rollout
The path to opening day.
A milestone-based capital deployment model - engineered for institutional credibility, de-risked execution and disciplined growth.
Phase 1
Foundation & Institutional Readiness
R15M - R35M
- ›Land control & feasibility
- ›Consortium & governance
- ›Investor data room
- ›Documentary pre-production
Phase 2
Pilot Activation & Capitalisation
R75M - R180M
- ›Flagship site secured
- ›Core activation build
- ›Anchor sponsorships
- ›Youth programmes launched
Phase 3
Full Institutional Development
R350M - R750M+
- ›Full venue buildout
- ›International event hosting
- ›Franchise preparation
- ›Sports-tech integration
Blended finance stack
Public-Private Partnership capital (City of Cape Town, Western Cape Government, IDC, DBSA, National Treasury) · institutional and strategic equity · ESG and grant capital (Lotteries, GreenCape, WWF-SA) · democratised retail participation via EasyEquities / EasyProperties · film-backed SPV with 30% production rebate · venture capital for the sports-tech and media IP layers.
Events & spectacle
The biggest shows on the continent.
Through a strategic partnership with Showtime Management, Project Motion will host blockbuster productions like Nitro Circus Live, alongside world-tour qualifiers, music festivals and homegrown competitions - 365 days a year.
Apparel
In-house brand, athlete signature lines and partner co-drops.
Events
World-tour stops, qualifiers, expos and premium hospitality.
Concerts
Arena converts to live-music venue for concerts and festivals.
Wearable tech
Connected biometrics and fan experience, integrated with broadcast.
Partners & endorsements
Backed by the best.
Strategic interest from South Africa's leading property developers, sport federations and cultural icons - including Greg Minnaar and Siya Kolisi, with Greg Roe championing competitive trampoline as Project Motion's newest action-sport pillar.
Public · Private · People
A nation-building collaboration.
A true public-private partnership - uniting government, the City of Cape Town, blue-chip developers, sport federations, philanthropic capital and grassroots communities. An open invitation to every individual and entity who wants to see South Africa succeed for all her citizens.
Public Sector
National & provincial government, City of Cape Town, sport ministries and tourism boards.
Private Sector
Property developers, corporates, brand partners, investors and operators.
Civil Society
NGOs, foundations, federations and athlete bodies driving access and inclusion.
Communities
Township youth programmes, schools and grassroots clubs - the heart of the project.
A nation-building moment
Help build Africa's next icon.
FIFA 2010 rallied a nation and left a built legacy still in use today. Project Motion is this generation's chance to do it again - a fully integrated action-sports, youth-culture and sports-innovation platform for the continent. We're inviting DFIs, federations, media partners, brand sponsors and citizens to shape the next phase.
Start a conversation →